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1. RANK HIGHER ON GOOGLE
A Google virtual tour directly influences your website’s position on Google. It recognizes when content is helpful to a user, and when content is useful, Google bumps up that company’s website and listing higher in search results. This is done by a number of ranking factors that recognize engagement and click-throughs. Virtual tour stats tell us that 360 photos on your Google listing double the interest in your company and therefore produce higher engagement rates. That means you can expect a higher chance of appearing within the Local Pack with a Google virtual tour.